The difference between strategy & concept.

The basic goals of strategy are to: 1.) Promote awareness of a business, product, or service 2.) Stimulate sales directly while attracting the competition’s customers 3.) Establish or change the image of a business While concept is developing a “big idea” of the business, product, or service. Some concept approaches are: 1.) Showing the product… Read More The difference between strategy & concept.

How PlayStation Made Sure Uncharted 4 Was a Success

Uncharted 4: A Thief’s End is the last installment of the Uncharted series developed by Naughty Dog, Inc. and published by Sony Computer Entertainment for the PlayStation 4 console. It was released worldwide on May 10, 2016, and is currently the best-selling PlayStation 4 video game. The game is an *inhales* … action-adventure, third-person shooter,… Read More How PlayStation Made Sure Uncharted 4 Was a Success