The basic goals of strategy are to: 1.) Promote awareness of a business, product, or service 2.) Stimulate sales directly while attracting the competition’s customers 3.) Establish or change the image of a business While concept is developing a “big idea” of the business, product, or service. Some concept approaches are: 1.) Showing the product… Read More The difference between strategy & concept.
Short copy: “Life is too short to have bland food.” Tabasco short copy print image assignment.